History

Founded in 2005 by Paige Plampin Welch, THE SALES OFFICE, Inc. (#TSO) was built on a simple truth: people drive performance.

In 2022, TSO expanded through partnership with trusted company colleagues Christy Rahall and Erin Helms—adding depth, discipline, and scale. We are not outsourced sales. We operate as a managed hotel sales department—accountable for revenue, market share, and brand-certified execution. Our teams work the business the right way: locally in the market, nationally where it matters, and inside brand standards.

We deliver practical, hands-on hospitality sales leadership. That means supporting General Managers in hitting budget, reinforcing front-desk execution, protecting the guest experience, and driving demand that actually shows up on the P&L. No fluff. No excuses. Just results.

Sales is not overhead.
It’s a revenue engine.

As our founder says:

“I will forever be indebted to our sales teams, past and present. You will be too.”

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Skills

Active in market – feet on the streets

Sales administrators on phones

Live sales reports

Sales CRM database

Follow-up to follow-through

Trained in MeetingBroker, CVENT, Lanyon, & brand RFPs

Lead generation, qualify, request, execute & welcome back

Supports, builds, and executes team sales strategies

Merits brand(s) standards, tools, trainings, marketing & certifications

Skilled rapport, customer retention & customer need analysis

Communication built around sales pitch development

Positive objections management

Current in market knowledge and research

Active with local chambers/CVB and community leaders

Dependable, consistent, flexible, organized, responsive

Goal orientated/driven/accountable

Verbal communication and active listening

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