Property & Market Assessment

 

 

“Our MARKET KNOWLEDGE plan is designed to bring awareness to a
new owner or hotel about it's market, competition and is a common practice
used to generate basic hotel revenues.”
~Paige P. Welch, President

 

 *Confirm competitive positioning though third party web sites

*Review GDS / Star Report systems and confirm proper positioning

*Suggest packaging to brand web site and third party

*Uncover key market accounts

*Conduct competitor site inspections

*Develop customized property marketing plan and pricing strategies

*Determine fast and effective entry into current and new markets

*Increase understanding of property and competitors strengths and weaknesses

*Suggest yield and rate management opportunities

*Suggest proactive negotiating skills and creative selling abilities to close on business

 

Property Positioning & Rate Strategy ~ Customized Marketing Plan/Goals ~
Review of Distribution Systems ~ Package Suggestions

 

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