Outsourced Sales & Marketing

 

 

“Our FULL OUTSOURCED SALES & MARKETING service has proven to be most profitable for it's owner; most easily managed for the property team members; provides immediate, trained professional service to the potential or current customer and allows your operational team to stay focused on what they do best, service guest and property.” ~Paige P. Welch, President

 

*Total sales execution & generation for guest rooms and meeting space

*Confirm competitive positioning though third party websites

*Lead generation (telemarketing, phone inquires, cross selling, cold calls and qualifying existing accounts)

*Solicit and develop new key corporate accounts

*Respond to RFP / Lead deadlines

*Maintain GDS systems and confirm proper property and travel agent loading

*Design, implement and introduce Packaging to brand website and third party

*Maintain, qualify and improve focus on current key accounts

*Conduct site inspections

*Develop and execute property marketing plan, pricing strategies and know market segments

*Establish fast and effective entry into current and new markets

*Close the best opportunities for the hotel based on market conditions and hotel needs.

*Increase understanding of property and competitors strengths and weaknesses

*30/60/90 day forecasting of group rooms

*Develop, prepare and present effective proposals/contracts/marketing materials

*Maintaining well organized documentation and reports

*Yield and rate management

*Respond quickly to changing market conditions and revises strategies accordingly.

*Sell the right product to the right prospects at the right price

*Reduce time wasted selling where you can not win

*Provide proactive negotiating skills and creative selling abilities to close on business.

*Provide outstanding customer service and develop relationships with clients

*Work as a member of your team to achieve overall customer service loyalty

*Confirm and implement strong support within the community to create property awareness

*Ensure a high level of customer satisfaction.

*Demonstrate self-assurance, energy, and enthusiasm

 

Property Positioning & Rate Strategy ~ Marketing Plan/Goals ~ Negotiations ~
Distribution Systems ~ Packaging ~ Current Key Account Qualification & Renegotiation ~
New Lead Generation ~ Qualify/Close all property inquires ~ Community/Market Involvement

 

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